Engage Adults 25-44 with this Long-Form,
Investigative Journalism Podcast

Serial

The show that “rocketed podcasting into the cultural mainstream”

The creators of This American Life bring you Serial, hosted by Sarah Koenig. One non-fiction story is told per season in a chapter format, unraveling a tale in a narrative format each episode. Season One investigated a murder case from 20 years ago, resulting in a court's reconsideration of the case. Serial received a Peabody Award for its “innovations of form and its compelling, drilling account of how guilt, truth, and reality are decided.” Season Two investigated a U.S. soldier, Bowe Bergdahl, being captured by the Taliban in Afghanistan during 2009. The show broke the record for the fastest podcast ever to reach five million downloads in the Apple iTunes store and has received more than 10 million unique streams and downloads per episode. The program reaches adults 25-44. Advertising messages are delivered by host Sarah Koenig.

 

Advertising Opportunities

To learn more, including show reach, detailed demographics, rates and advertising opportunities, contact Authentic.

 

What Audience Members are Saying...

“I just remembered @serial released a new episode tonight… Looks like I will not be going to bed anytime soon. #obsessed”
“25 minutes into Season 1 of #serialpodcast and I’m addicted. Thank goodness there’s 11.5 more episodes to feed the addiction.”
“I thought people were exaggerating - then I felt the goosebumps when hearing #serialpodcast S01 theme tune for the first time in months.”

Audience Demographics

Ages

Gender

More detailed audience demographics available from Authentic.

Reach and Delivery

Unique Worldwide Streams & Downloads per Month:

7,900,000

Worldwide Listeners per Month:

1,887,000

 

Projections updated quarterly. 

Cast & Crew

Sarah1.png

Sarah Koenig

Sarah Koenig is Host and Executive Producer of the Serial. Previously Sarah was a producer of This American Life since 2004. 

Julie.jpg

Julie Snyder

Julie Snyder is the Executive Producer of Serial and created the show with Sarah Koenig. Formerly Sr. Producer of This American Life.

Ira Glass

Ira Glass is Serial's Editorial Advisor. He is the creator and host of This American Life.  Serial is its first spin-off show.

Dana Chivvis

Dana Chivvis is Serial's Producer. She was previously a Fellow of This American Life.  

Ad Samples

Featured Episodes

 

Advertising Opportunities

To learn more, including show reach, detailed demographics, rates and advertising opportunities, contact Authentic.