This American Life & Serial

What's the buzz all about?

This American Life has been the number one podcast most days in iTunes for years.  Then a new podcast called Serial came along from the creators of This American Life, and it became first in iTunes, in water cooler conversations, and tweets.  And even inspired a Saturday Night Live parody.  It's widely acknowledged that these two shows started a boom in podcasting.

What are This American Life and Serial all about?  And what do audience members, press and others say about these breakout podcasts?  Find out in this paper from Authentic.