Authentic, previously Podtrac ad services, has been providing advertising representation for podcasts and supporting advertiser media planning since 2005 - longer than any other podcast ad network.  With the tremendous growth of podcasting, in 2016, Podtrac Inc separated its offerings into two services to better serve the podcast industry.


Podcast Advertising Services

Authentic works with over 200 top podcasts including This American Life, Serial, This Week in Tech, and more. Leading brand and direct response advertisers and their agencies rely on Authentic to to help them plan campaigns to reach their targets through top podcasts. We’ve managed some of the most successful and longest-running advertising efforts in podcasting.

Podcast Measurement and Analytics

Podtrac is 100% focused on podcast industry metrics and analytics.  Podtrac provides analytics to thousands of podcasts including virtually all of the top podcasts and publishers.  It’s “unique monthly audience” metrics and monthly rankings of podcasts are industry firsts for podcasting.

Management Team

Mark McCrery

Founder and CEO

Beth Eloshway

Vice President, Publisher Relations, Authentic

Julia Price

Vice President, Partner Relations

Maddy Agopian

Vice President, Partnerships, Authentic

Tim Street

Vice President, Influence & Production, Authentic

Scott Benaglio

Vice President, Client Services, Authentic

In the News

DIGIDAY:  “How WNYC is tackling podcasting’s big challenges,” by Ricardo Bilton, March 3, 2016

Wall Street Journal:  “Podcasts Face Advertising Hurdles,” by Steven Perlberg, February 18, 2016

OBSERVER:  “What is a ‘Download’? Defining Podcast Metrics Reveals Faultlines”, by Brady Dale, February 3, 2016

ADWEEK:  “Heading into Season 2, Has Serial Sold Advertisers on Podcasting,” by Tim Baysinger, November 29, 2015

El Economista:  “Serial el poder del perodismo y el entretenimeinto,” November 9, 2015

Financial Times:  “Google adds podcasts to music page”, by Shannon Bond, October 27, 2015

DIGIDAY:  “A solo Bill Simmons Netted 4 Million Podcast Downloads in less than a Month,” by Ricardo Bilton, October 22, 2015

DIGIDAY:  “Small is beautiful:  Local podcast networks latest hope,” by Ricardo Bilton, October 7, 2015

ADWEEK:  “7 Interesting and Fun Digital Marketing Stats from Last Week, John Oliver is just killing 60 Minutes in online buzz folks,” by Christopher Heine, September 14, 2015

Fortune:  “Inside the First Ever ‘Podcast Upfront’,” by Erin Griffith, September 11, 2015

International Business Times: “Bill Simmons, Marc Maron, ‘Serial’ Podcasts Prove Hot Commodities for Advertisers,” by Max Willens, September 11, 2015

ADWEEK:  “Here’s Why the IAB’s First Podcast Upfront was Such a Hot Event for Marketers, Branding Opportunities ‘hiding in plain sight’,” by Brian Flood, September 11, 2015

Advertising Age:  “We Don’t Have to Follow Public-Radio Rules!  Podcasters Play for Keeps at an Upfront,” by Felicia Greiff, September 11, 2015

NiemanLab:  “Hot-Pod:  The Netflix You-Tube-Twitter-StarBucks of Podcasting,” by Nicholas Quah, August 18, 2015

Wall Street Journal:  “Podcasts Aim to Lock in Advertising Revenue in Upfront Event in September,” by Mike Shields, August 12, 2015

Advertising Age:  “IAB and Podcast Networks to Seek Advertisers at Format’s First Broad Upfront,” by Felicia Greiff, August 12, 2015

DIGIDAY:  “The second coming of podcasts in 4 charts,” by Eric Blattberg, March 9, 2015

Wall Street Journal:  “Serial is the Hottest Show of the Fall --Do Marketers Need a Podcast Strategy,” by Steven Perlberg, November 5, 2014

The Daily Orange:  “Creators of podcast Serial to deliver University Lecture in spring of 2016,” by Justin Mattingly, January 30, 2014

Mashable:  “Small Business Podcasting:  7 Tips to Grow Your Listening Base,”  by Mignon Forgarty, July 21, 2011

New York Times:  “Talking Tech and Building an Empire from Podcasts,” by Jon Kalish, December 26, 2010

Mashable:  “9 Successful Techniques for Making Money in Podcasting,” by David Spark, October 1, 2009

Marketwatch:  “Podtrac hopes new tool gets advertisers comfortable,” by Frank Barnako, February 14, 2009

Emarketer:  “Remember Podcasting? Listeners Do.,” April 24, 2008

Marketing Charts:  “Amazing Ad Recall Rates from Podcasts, Online Video Shows,” by MarketingCharts staff, April 21, 2008

iMedia Connection:  “New Tool Helps Advertisers Find Podcasts,” by Dawn Anfuso, February 15, 2007

ClickZ:  “A Free Research and Planning Tool, for Podcasts Only,” By Zachary Rodgers,  Feb 14, 2007

Bloomberg:  “The Next Big Ad Medium: Podcasts,” by Catherine Holahan, February 14, 2007

Information Week:  “Techie Radio Host Launches Ad Supported Podcast Programs,” September 15, 2006

Ad Age:  “Leo Laporte’s Podcast Success Snares Major Advertisers,” by Abbey Klaassen, September 12, 2006

Adotas:  “Report: Podcasts Thrice as Effective as Online Ads,” by Kathleen, September 12, 2006

Ad Age: “HBO Promotes 'Big Love' on Podcast Network,” by Claire Atkinson, March 7, 2006

Business Week:  “Dear MPAA...,” by Heather Green, January 19, 2006

Emarketer:  “Who's Listening to Podcasts?,”  January 10, 2006

Washington Post:   “Women Narrow the Internet Gender Gap, Survey Finds,” by Yuki Noguchi, December 29, 2005

Ad Age:  “Survey Shows 75% of Podcast Listeners Are Men,” by Abbey Klaassen, December 27, 2005

Cnet:  “Podcasts: A Guy Thing?,” December 27, 2005

ADWEEK:  “New Firm to Count Podcast People,” by Mike Shields, November 15, 2005

Information Week:  “Service Hooks Up Advertisers With Podcasters,” November 14, 2005

Wired News:  “Profits May Rock Podcasting World,” by Steve Friess, November 14, 2005

Marketwatch:  “Internet Daily: Startup Podtrac Beats 'Podfather' to Market,” by Frank Barnako, November 10, 2005

Press Releases

Podtrac Launches the First Podcast Industry Rankings
Podtrac’s Advertising Services are Rebranded as Authentic

Studies Reveal Advertising in Podcasts and Online Shows are Three Times as Effective as Other Online Video Ads
Ad Effectiveness Measures High Across Four Product Categories Over Two Years

Podtrac Announces the First Online Media Planning Service for Podcasts and Serial Video Clips
Podtrac Helps Advertisers Find Brand Appropriate Target Audiences in Serial Audio and Video Conten

Podtrac Announces GoDaddy.com Podcast Advertising Campaign with the First Custom-Produced Podcast Advertisement Episode of French Maid TV
Podtrac Brings GoDaddy.com to French Maid TV as First Advertiser

Podtrac Announces Podtrac Superlatives and New Measurement Data at Advertising Research Federation's 1st Audience Measurement Symposium
Podtrac's CEO Mark McCrery is Speaking on Emerging Media Measurement Challenges

Podtrac Reveals New Data From Its Largest Worldwide Database of Podcasting Demographics
MRI Index is Off the Charts for Podcast Listeners and Viewers

Men are Listening to Podcasts but Women are Getting Hooked, Too
Study Finds That Today’s Podcast Audience is Largely Male but Females are Just as Likely to Have Listened in the Past Week

Mediamark Research Inc. and Podtrac Combine Forces to Offer the Advertising and Podcast Industries Audio and Video Podcast Demographics
Free Analysis of Individual Podcast Audiences Offered to Advertisers and Podcasters through Podtrac.com

Podtrac Launches First Advertising Infrastructure and Sales Service for the Podcasting Market
Podtrac Provides Free Podcast Audience Profiles, Third Party Measurement, Industry Proven Demographics and Targeted Advertising Capabilities to Best Buy and Sell Podcast Sponsorships and Advertisements