If you’re an advertiser considering podcasting or you’re already running ads in podcasts, then having accurate metrics for ad planning and ad delivery are key to understanding your campaign's success.  

And if you're a podcast publisher, understanding and having access to the metrics that best support advertisers is important for your business.

What Every Advertiser Needs to Know About Podcast Metrics, a white paper from Podtrac, breaks down and explains which metrics advertisers and publishers can trust, and which metrics are inaccurate or misleading.  So you'll have the knowledge you need to smartly plan and accurately count your first (or next) podcast ad campaign.