What Every Advertiser Needs to Know about Podcast Metrics
Considering Advertising in Podcasts, or Already Running Podcast Ads?
Here Are the Metrics You Need to Know.
Let's face it. Podcast metrics are confusing: unique downloads, total downloads, podcast impressions, server log files, raw hits, iTunes rank,... The list goes on… presented differently in each proposal, leaving advertisers the daunting task of figuring it all out.